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Translation of the abstract A brief in the Evolution of the Graphic Art

 Translation of the abstract A brief in the Evolution of the Graphic Art

Translation of the abstract A brief in the Evolution of the Graphic Art While we find a relatively recent history of graphic design as a system that has many formats, there are artistic accomplishments that are somewhat similar to the graphic design. They extend throughout human history from cave walls, to Mesopotamian cylinder seals, to Pharaonic papyrus, to illuminated manuscripts in the middle Ages. Through all this long history and in light of the tremendous development that has occurred recently in the field of visual communication in the twentieth and twenty-first centuries, we sometimes find differences in advertising, graphic design, and fine arts. Despite all of this, they all come together in the same elements, theories, principles, activities, and languages. The ultimate and final goal in advertising art is to promote goods and services. Also, the main thing in the graphic design is "organizing ideas, arranging information, and creating an atmosphere of expression and feeling for the artistic facts that document the human experience". The book is organized as following: A. An introduction about the book. B. Chapter One: Graphic Art: Origin and Development C. Chapter Two: Graphic Art: Definition and Technology D. Chapter Three: Foundations of the Graphic Design.

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